P  L  A  I  N     E  N  G  L  I  S  H W  E  B  S  I  T  E  S

© Plain English Websites 2011.

I Nicholls t/a Plain English Internet.

It does not cost anything to submit your website to Google and once Google has found your website it will come back to your site regularly to check for updates. Therefore do not do business with any company that wishes to charge for submitting your website to Google and do not do business with any company that wishes to regularly charge you for regularly re-submitting your website to Google. This is known as money for old rope.

If you were to set up a burger van in a lay-by on the A5 the chances are that after a few minutes some hungry people would pull over and you’d be in business. It doesn’t work like that when you set up a website.

You need to achieve a way for people to find your website when they are searching for the services you offer in the part of the country you operate. It is 99.9% certain they will do this by using Google or one of the other Search Engines. Search Engines are the Yellow Pages of the internet.

Google is by far the most popular Search Engine and so it is vital that your website appears as high as possible in the Google listings. The algorithm that Google use to rank pages takes into account over 200 factors. Achieving the highest possible Google listing is therefore a minefield.

 

 

 

 

  

This minefield is known as Search Engine Optimisation or SEO. Unfortunately as with every minefield there are unscrupulous operators out there waiting to blind you with (bad) science and send you a whopping great bill for it.

The most important factor in achieving the highest possible Google listing is to put yourself into the minds of your prospective customers. What are they likely to be searching for? How are they likely to phrase this?

Once you have decided on that we will build a content rich website based around those factors and formatted to be easily found and highly ranked by Google and the other Search Engines.

A well formatted website is rather like an iceberg in that a lot of work goes on below the surface. For the

 

technically minded all our websites have correctly formatted Tags throughout.

It doesn’t matter what goes on below the surface however; if your website doesn’t have rich and relevant content on the surface then it is going to struggle to rank highly.

It is important to realistic in your expectations of how well your site will rank in Google in its early days, especially if you are in a highly competitive and nationwide field. One of the criteria Google uses to rank sites is their longevity. Therefore your brand new well crafted website is not going to instantly displace an equally well crafted website that has been in place for the past ten years.

Once your website ranks highly in Google it will rank well in the other search engines too.

 

 

Once your site is up and running there are numerous things that you can do to increase its visibility and help it rise up the Google rankings. Get busy in relevant chat rooms and on relevant bulletin boards, include a link to your site in your signature and start making well reasoned posts that do credit to you and your site. Utilise Social Media sites like Twitter and Facebook to increase your exposure. Try to persuade well produced sites in similar fields to yours to include a link to your site. The number and the quality of inbound links to your site are one of the many factors Google uses to decide how far up its listings it will place your site.

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